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Day: April 18, 2013

The rise and fall and power of the cupcake

18 April 201319 April 2013 JohannaNo Comments

The Wall Street Journal looks at the downfall of the cupcake industry today, marked by the crash of Crumbs’ stock — from more than $13 a share in 2011 to under $2 today. I remember when my sister first introduced the cupcake fad to me. I was visiting her in San Francisco soon after she […]

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